Innovation consulting from the creator of the BIG Picture Model
Innovation is not a matter of chance. It is a system.
With the BIG Picture Model, we make innovation a permanent task in your company – from strategy and ideas to implementation. Developed from more than 200 interviews with executives and dozens of company implementations.
400+
Consulting projects
400+
Talks & keynotes
AT · DE · IT
Countries in which companies use the model
since 2005
Teaching & Research at FH CAMPUS 02
Companies that innovate with us
Adler Pharmacy
AES
AIXTRON
Artweger
Austrotherm
AVL
Building material
Berndorf
bit media
BOKU Vienna
Austrian Armed Forces
CERNY
CRAISS
Daily Service
DG nexolution
Doka
Ebewe Pharma
EBNER
efko
EGGER
Iron Bite
Energy Graz
ANGELS
Essity (formerly SCA)
Eurofoam
EVK
evon
FACC
Südbaden Financial Law Firm
Fisherman
fischerverlage
FW Trading
GEOCONSULT
GEODATA
Graz Holding
Greiner Tool.Tec
Holtzbrinck Publishing Group
Hugo Karrenberg & Son
IBS Paper Performance Group
ICL Performance Products
IFE – Knorr-Bremse
InnoFreight
Invest AG
Inzersdorfer
Kärcher
Karnerta
Fertility Clinic
Kleine Zeitung
Knorr-Bremse
Comet
Komptech
KRAIBURG Austria
Lam Research
Landhof
Lenzing
LOGICDATA
Loidl
Magna
Maresi
Messner
Nagler & Company
Opern Pharmacy
Orderman
Palfinger
Pankl Racing Systems
Austrian Parliament
Payer
pewag
Pharma Logistics Austria
PMS Successful Solutions
PMS valveTec
Pollmann
Poloplast
Porsche Inter Auto
PRETTL Electronics
Raiffeisen Campus
Raiffeisen-Landesbank Styria
Richter Pharma
Roto
Salzburg State Hospitals
Scarecrow
Schmid Industrie Holding
Schwarzmüller
SFG Styrian Economic Development Agency
Siemens
Silhouette International
Solvion
Sony DADC
Pointed
Stadlmann TEC
Starmann Metal Construction
Teufelberger
Graz University of Technology
Vivatis
W&H
WAGO
Weitzer Parquet
Weitzer Woodsolutions
Wiberg
WIFI Styria
Wintersteiger
Styrian Chamber of Commerce
Wood K Plus
Zamperla
Why innovation often peters out
Every successful company already innovates. The question is whether it does so systematically.
For years, innovation has been pushed into the R&D corner. The rest is left to chance or to the commitment of individuals – and a lot of energy is lost.
Day-to-day business eats up the future
Managers are stretched to capacity – there is hardly any room left for shaping the future.
Innovation as a specialist discipline
Only new products count. Service, process and business model innovation fall by the wayside.
Too many models, too little implementation
Idealised concepts fail in practice. What is needed is pragmatic common sense.
The BIG Picture Model™
Six BIG Questions. One shared picture for everyone.
A holistic model for explanation, communication, roles and decision-making that brings top management, managers and teams into one innovation system.
BQ 1
Innovation Demand
Where and why do we need innovation? Search fields derived from strategy, status check, market, and technology.
BQ 2
Innovation Strategy
Where do we set priorities, and how much do we invest? Roadmaps, budget and responsibility – handed over at the Commitment Gate.
BQ 3
Ideation
Where do the solutions for our search fields come from? Generate ideas in a targeted way, collect them continuously and develop them with external partners.
BQ 4
Evaluation & Selection
How do we recognise good ideas? Check-in Gate within the department, Pitch Gate before the Innovation Board.
BQ 5
Implementation
How do we implement? Three paths depending on the innovation class: incremental, progressive, radical.
BQ 6
Performance Analysis
Were we successful? Handover to day-to-day business and an honest performance review.
Three ways to the BIG Picture
Guidance, training – or get started on your own.
For companies
Consulting & implementation
We adapt the model to your company, develop a tailored innovation strategy with you and support implementation until your innovation system works sustainably.
View services →
For Executives
Seminars & keynotes
In the BIG Picture Deep Dive, you learn to work with the model in two days – directly from its creator. Or book Hans Lercher as a speaker for your event.
Seminar dates →
Do it yourself
Book & tools
The book on the model, the vector graphic and laminated A3 sets for your workshops – directly in the shop.
Go to the shop →
“I have rarely seen a model in a management context that so powerfully illustrates a complex subject – a company’s innovation system – while also serving as a tool for analysis and design.”
Prof. Frank Piller / RWTH Aachen
“… a practical, state-of-the-art approach …”
Thomas Windischbauer, COO, Silhouette International
“… spread across many more shoulders …”
Andreas Leitner, CEO, EVON GmbH
“… a completely new culture …”
Antonio Zamperla, CEO, Zamperla SpA
The Book · 2024 Edition
Organising and Managing Innovation Successfully
Innovation is not a matter of chance, but a matter of systems.
Where do we look? Which ideas do we pursue? How do we bring them to market – and how do we know whether it is working? The book presents the BIG Picture Model with practical examples and concrete recommendations for introducing it. For entrepreneurs, executives and innovation managers.
Hardcover · 220 pages · full colour throughout
With a removable model insert
Welcome gift: free laminated A3 model sheet included
€ 29,90
Listen in
Podcasts & Interviews
New: “Every decision is a bet on the future!” – Innovation ohne Make Up, July 2026.
Newsletter
Insights for innovation leaders
New episodes, seminar dates and practical examples – a few times a year.
Where does your innovation system stand today?
30 minutes, no obligation: we clarify where your company stands and which first step will make the biggest difference.